Background
Break the Grid is a campaign that brings awareness to the lack of BIPOC representation within Design education with the mission of decolonizing Design.
The goal of this campaign is to make BIPOC and non-BIPOC designers in academic institutions feel a collective role in increasing BIPOC representation and uplifting BIPOC voices.
This project was completed with a team of four designers: Sal Castaneda, Michelle Hong, Andrea Gonzalez, and myself.
REsearch
We conducted a survey within the UC Davis Department of Design as a case study, and collected a total of 138 responses: 104 undergraduate students, 3 graduate students, 13 alumni, 10 lecturers, and 8 professors.
Results from our survey revealed that although many students find it important to have BIPOC representation in their classes, the majority of students rarely see BIPOC representation within the Design curriculum.
VIsual identity
The break the grid logo is a word mark that utilizes negative space to make our name come to life.
The typefaces in use are Obviously and Halyard Display. Halyard Display is a sans serif typeface designed by BIPOC designer, Joshua Darden.
Salient image treatments include halftone and duotone effects, using a contrast of color and black & white. The paper tear effect is used on print materials to give the illusion of disruption and new beginnings.
Print design & ENVIRONMENTAL GRAPHICS
MERCHANDISE
Our campaign merchandise is meant to be distributed to students and faculty. These materials include t-shirts, tote bags, sketchbooks, BIPOC Designer flashcards, and other educational materials.
Website & social media
Digital materials for our campaign include a website, Instagram, and public service announcement. To view the website, click the link below:
